I explored the theme of preserving craftsmanship through the creation of Hiraya, an annual crafts and creativity fair dedicated to Filipino craftsmanship. The project aims to highlight Filipino artisans and support community-based crafts that are often overlooked in contemporary society. Hiraya brings together artisans, young people, and anyone interested in learning and preserving traditional crafts through hands-on workshops, a virtual exhibition accompanied by an edition, and a range of printed materials. The project explores how visual communication and event design can help celebrate, share, and encourage the continuation of Filipino craftsmanship.